Don’t Lose Sight

Me outside October 2017

Previously published at L.A.P. it Marketing LLC

I have worked in the book industry for five plus years and have worked with international bestselling authors, award winning authors, publishers, and I am a big supporter of self-publishing. I continue to help authors create a brand on social media to reach a wider audience. Branding is vital for the success of your book and creating new marketing strategies is a must. Having said this, you must not lose sight of why you tell stories or you will lose your readership. When marketing, put yourself in the reader’s shoes, what would you like to see from your favorite authors? What do you want to hear them talk about? What inspires you to want to read stories? Ponder on these things and you’ll find yourself coming up with new ways in showcasing your stories in far more interesting ways than the “buy me” marketing strategy.

Stephanie M. Hopkins

L.A.P. it Marketing LLC

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